Communicating solutions

Sustainable urban transport is a transport that focuses on your citizens, rather than on cars. Therefore, it is important to keep your citizens and supporting stakeholders well informed and communicate your solutions for a sustainable urban transport system comprehensively. Therefore, get help to promote your activities with doing marketing campaigns for a better public transport and cycling, showing that public transport is cool, convenient and offers a lot of benefits. Campaigns focusing on the promotion of regional products (“less need for transport”), on local leisure activities or on ridesharing programs are good examples. You can also introduce awards to highlight bike–friendly behaviour or bike-friendly companies. Make also sure, to set up user friendly public transport websites and to provide some access to open-data for smart phone developers.